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How Token Incentives Create Fairer Models than Online Advertising

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Gather’s cloud computing solution has already won over a slew of businesses, with over 200 companies signing up.

Online advertising has a reputation problem. From pop-ups to autoplay videos, to retargeted adverts that stalk their users from site to site, the world wide web is increasingly saturated with adverts. The more aggressive and intrusive this advertising becomes, the more the average internet user becomes wary of surfing online. Consumers are now so sick and tired of online adverts that as many as 1 in 4 consumers use an ad blocker while online.

Now, one blockchain startup is offering web admins the opportunity to monetize their site entirely advert free. Gather is a cloud computing service that gives website visitors the choice to opt-in and aggregate their idle processing power as they browse rather than view invasive adverts.

User processing power can then be sold to enterprises for computing problems or even for crypto mining. Users are incentivized to participate with the offer of an ad-free experience, and a potential share in the financial spoils. Payouts can be made in the users’ local currency $BTC, or the platform’s native cryptocurrency $GTH. With Gather, site admins and site users can both enjoy a more equitable relationship and an internet experience that is entirely free of ads.

A Long History

Online ads have been with us almost as long as the worldwide web. The first banner ad was purchased by AT&T as far back as 1994. That ad, which cost $30,000, enjoyed click-through rates of 44%. Fast forward, and the average click-through rate of an ad in 2019 was just 0.35%. For the vast majority of users, adverts are something to be ignored and avoided, and rarely is the product or service of interest. The current system is close to broken. Gather is the latest but by no means the only project which seeks to improve users’ experiences online and to create a fairer model with token incentives.

Another proposal for a fairer and more equitable advertising model is to instead pay people for the adverts the view and click upon. This has already taken a number of different forms with a multitude of businesses attempting to bring this idea to fruition. The pitch is simple: watching ads confers tokens which can later be exchanged discounts on goods and services or even exchanged for money. Non-crypto companies touting this kind of offer include Swagbucks and InboxDollars. Slidejoy takes this idea one step further by changing the user’s phone lock screen into advertising space.

Paid to View

Perhaps the most successful version of the paid-to-view concept is implemented in the Brave browser, which offers browsers the chance to earn its Basic Attention Token ($BAT) for viewing adverts while surfing the web. Brave’s BAT has allowed advertisers a fairer and more equitable way to sell their products while empowering customers to make decisions about what kinds of content they wish to view, and what kinds of content they don’t. Their success has demonstrated that, if handled properly, incentivizing internet users through tokenization can work. That’s encouraging news for any project such as Gather who are looking to take the concept and expand upon it in new and novel ways.

Gather’s cloud computing solution has already won over a slew of businesses, with over 200 companies signing up. With an incentivization model aimed at benefiting all parties, could vast portions of the internet be about to become ad-free? For every net user sick of online ads, Gather offers real hope.

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Having obtained a diploma in Intercultural Communication, Julia continued her studies taking a Master’s degree in Economics and Management. Becoming captured by innovative technologies, Julia turned passionate about exploring emerging techs believing in their ability to transform all spheres of our life.



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eToro Said to Be in Talks With Goldman About Possible $5B IPO: Report

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The crypto trading/investment management platform is also considering the possibility of a merger with a special purpose acquisition company.



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Altcoin Rally Dimming Bitcoin’s Shine, Polkadot Gains 34% in One Week

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Polkadot (DOT) saw daily gains of 22.5% wrapping up an impressive week with an almost 34% rise in its value.

Bitcoin bullish run looks to have come to a halt amidst an altcoin rally which has seen relatively lower coins put up impressive performances in the past few weeks. Bitcoin dominance is gradually fading as many experts believe the biggest digital coin is backing down as some top altcoin are showing strong “moves” or signals. 

Bitcoin hit an all-time high over the weekend, the third time its price has done so in just over 2 months. The price of the biggest digital coin touched $28,400 on December 27, before a lightning drop took it to $27,000 just hours of that incredible feat. 

Bitcoin failed to hold onto the $27,000 mark as its price further dropped to $26,000 a day after and is now testing lower levels centered on $26,000 as immediate support. Reports from crypto exchanges revealed BTC/USD trading at lows of $25,830 during the early hours of December 29. 

While Bitcoin has seen red over a couple of days, some altcoins are putting up impressive numbers, giving off signals of a strong altcoin rally. Despite XRP’s current issues, the altcoin market is showing glimpses of its glory days as some digital coins are poised to see major gains over the next couple of weeks. Ethereum (ETH) is at the forefront of the rally, with its price climbing above $700 for the first time since May 2018. 

Polkadot (DOT) also saw daily gains of 22.5% wrapping up an impressive week with an almost 34% rise in its value. The coin is now the seventh-largest token by market cap. Kusama (KSM), a cousin of Polkadot, also saw its price gain 46% last week, pushing its price from $43.1 to $63. The digital token is currently trading at $56 but experts are adamant a breakout above $65 is possible as the token has rebounded off the 20-day exponential moving average ($50.90)

Speaking on the possibility of a long term altcoin rally, analyst Van de Poppe stated that altcoins are next in line to see greens. He added that the next “impulse wave” on Bitcoin next year should be able to take the market to $40,000 or $50,000, but until then, the possibility of a continuance altcoin rally is very much likely.

Although many factors could be in play with regards to the latest Bitcoin price dip, it’s recent fallout with Ripple’s XRP leads the way. Ripple was hit with a lawsuit from the United States Security and Exchange Commission (SEC) and subsequently suffered drops that left its price in a pit. XRP, the fourth-largest cryptocurrency by market cap, is now trading at $0.20 as news broke that Coinbase, a major US cryptocurrency exchange has decided to suspend its trading from next month.

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Crypto fanatic, writer and researcher. Thinks that Blockchain is second to a digital camera on the list of greatest inventions.



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Taylor Monahan: The Year the Narrative Became the Truth

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The year 2020, as told by the Crypto Believers, will most certainly go down in history as the year the curtain was finally pulled back.

For so long we sounded the alarm about the threat of centralized entities. For so long we warned of the unsustainable monetary policy of the United States Federal Reserve. And then, suddenly, a global pandemic begets “money printer go BRRR” begets endless inaction by those who claim to be our leaders. Finally, those outside our bubble began to question what they once knew.

This post is part of CoinDesk’s 2020 Year in Review – a collection of op-eds, essays and interviews about the year in crypto and beyond. Taylor Monahan is the founder and CEO of MyCrypto, a simple dashboard for managing all your Ethereum-based assets.

There were signs of a new, shared realization as non-believers began to quip, “If we can just print money, I shouldn’t have to pay taxes” and, “This is unsustainable. We’re screwing ourselves.” There were also signs they began to see how much absurdity dominates our lives. Discrimination didn’t end in 1863 or in 1964 or in 2019. We have never had “the lowest Fatality (Mortality) Rate in the World.” The stock market is not the economy. Their truth is not true.

Moreso, the truth seemed to be whatever those in power wanted it to be. Or rather, the truth is whatever we, those not in power, believe it to be. So long as enough people believe it to be true, it is true.

Our new reality manifested in everything from increased anxiety and depression as the world remained in a state of locked-down uncertainty, to debates about masks and potential COVID-19 treatments, to the Black Lives Matter movement coming back with a vengeance. 

One of the least-complex manifestations of the power of shared belief was the curious case of Hertz’s stock price pumping 900% in the weeks following its bankruptcy filing. It left otherwise rational, mature, market-minded adults (and Hertz itself) bewildered. As far as anyone has been able to sort out, after a lifetime of believing The Adults knew what they were doing The Kids realized the truth and took action on the not-so-secret secret that you don’t win the market by betting on the future – you win when you bet on what other people think will happen in the future. The Kids also happen to know, more than any other generation, that technology is the key to changing what other people think.

(Wikimedia)

The Hertz moment

I actually completely missed the Hertz situation when it first made headlines. I’m sure I saw the articles as I doomscrolled through another day of lockdown. But, as the story is so familiar, I didn’t even bother registering it to my memory. Crypto has been pumping and dumping and re-pumping and re-dumping empty shells of coins for years.

Hertz was especially uninteresting as it followed the classic pump-and-dump scheme, like what might be found on bitcointalk.org in 2013. Today’s decentralized finance (DeFi) token schemes are wrapped up in automated market makers, interoperability and yields, often making it hard to discern whether the shared delusions of the players are giving the tokens value, or if the perceived value of the tokens are creating the shared delusion. To complicate things, there is a third, meta layer: The players are aware they are playing a game and can predict the cycle of their shared delusion. The whole thing is a grotesque ouroboros – all simultaneously feeding itself, and feeding off itself, and birthing itself in some eternal, cyclical, scammy mindf**k.

See also: Taylor Monahan – As We Hunger for Viability, Let’s Stay True to Our Values

Well, maybe not “eternal.” The folks who “ape’d into” the DeFi things this summer had such a finite view, usually minutes or hours rather than months or years. It’s hard to grok how any DeFi thing could survive once the heavily subsidized reward period wore off. Especially if two or three or 10 freshly subsidized DeFi things had launched since. Yet they somehow did … sorta.

It’s even harder to understand how this became a dominating force of 2020 considering the intense individualism and selfishness that it both fuel, and is fueled by. We’ve managed to build thousands of “every man for himself” sub-networks on a sprawling, decentralized, cooperative, consensus network. Luckily, or perhaps unluckily if we value our humanity, decentralized consensus networks don’t care about the morality of the things running on it.

And, as much as they continue to fight me on it, I remain convinced that these half-baked farming games are unsustainable in the same way initial coin offerings (ICOs) are unsustainable, in the same way hacked smart contracts are catastrophic, in the same way the money printer cannot go BRRRRRR forever and in the same way the serpent cannot devour itself in perpetuity. 

Better system?

Bitcoin has seemingly solidified its place as an alternative, though still slightly experimental, store of value. I would talk more on this but literally everyone is talking about it and I have nothing original to add. I will admit I was wrong in 2015 and 2016 and 2017 when I said the digital gold narrative will never be more valuable than the digital cash one. Any narrative that becomes truth is more valuable than the narrative that fades from memory.

I do wonder what will ultimately become of our historically most persistent narrative, that we are creating a better world. Have we made real progress on banking the unbanked, unbanking the banked, breaking down borders and removing power from repressive regimes and corrupt cabals?

For me, crypto is a worthwhile endeavor because it can provide a viable alternative to the existing systems. Crypto can give people the gift of choice. And with that choice we can opt into the systems that benefit us and opt out of the ones that oppress us.

I wonder if this system will ever be a ‘better system’ or just ‘a system that better serves me?’

CoinDesk’s Year in Review 2020

Between the diminishing returns on truth, the ever-increasing individualism, and our submissiveness to life’s cycles, I wonder if this system will ever be a “better system” or just “a system that better serves me?”

This is important. In one, we aim to remove the system’s very ability to have a 1%. We attempt to break the cycle of oppression. We create systems to humanize any and all participants and prevent ourselves, the early adopters, the influencers and the Believers, from gaining power on the backs of others.

In the other, we simply shift the power from the oppressors of today to the oppressors of tomorrow. The oppressed devour the oppressors. The oppressors are reborn as the oppressed. The cycle continues. And then, one day, some kids show up and it is the Crypto Believers who this time must shout, “Pay no attention to that man behind the curtain.”





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