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Apple to Cut App Store Fees from 30% to 15% for Some Developers

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On November 18, Apple announced a reduction of its App Store commission rate from 30% to 15% for developers who generate an annual revenue of less than $1 million.

On November 18, 2020, Apple Inc (NASDAQ: AAPL) announced a reduction to its App Store commission rate. That is one of the most significant changes to the way iOS developers generate revenue in the history of the iPhone maker’s digital app marketplace. The company made this decision as part of a new program to cater to the needs of small businesses.

Any developer that earns below $1 million in revenue annually is eligible for the new program. This App Store Small Business Program has reduced the App Store cut from Apple’s standard 30% fee to 15% on every paid in-app purchases and app revenue. Thus, they can keep 15% more revenue.

According to the company, most iOS app developers can access this program. But, Apple did not specify the exact percentage of its over 28 million registered app developers would qualify. Also, it never specified the amount of its App Store revenue that would be affected by the reduced commission.

The Apple App Store generated around $50 billion in revenue last year according to CNBC. This segment is Apple’s most fundamental business beyond the iPhone franchise. It also represents a foundation of the digital services strategy with CEO Tim Cook referring to it as the future of the company’s business.

The New Program

This small business program is scheduled to take effect from January 1, 2021. Developers can apply for the program and Apple said that it will be releasing more details in December. Apple fell short of explaining why it decided not to enroll developers into the program automatically.

But, experts believe that Apple preferred this strategy to reduce the possibility for scams and other abuses that may come up if it auto-enrolled everyone below the set threshold. Apple said that it will review developer proceeds for 2020 to determine eligibility beginning January.

New developers can qualify automatically. If any of the participating app makers will exceed the $1 million thresholds at some point in 2021, they will be instantly removed from the program and subjected to the usual 30% cut. On the other hand, anyone who falls below the threshold in the future can re-qualify for the program.

Apple CEO Tim Cook said that the new program aims to support small businesses that are the supporting pillar of the global economy and the backbone of innovation. These types of businesses offer revenue-generating opportunities for communities throughout the world. Cook added:

“We’re launching this program to help small business owners write the next chapter of creativity; and prosperity on the App Store, and to build the kind of quality apps our customers love. The App Store has been an engine of economic growth like none other, creating millions of new jobs and a pathway to entrepreneurship accessible to anyone with a great idea.”

The new program will enable developers to fund their small businesses while taking the risk of new ideas. The extra money can be used to expand teams to continue making apps that enrich people’s lives.

Previous Reductions

It is not the first time Apple has cut commission rates for various developers. The firm’s most recent change happened in late 2016 when it started allowing subscription services to keep 15% of revenue when a subscriber stays signed up via an iOS app for more than 12 months.

Additionally, Apple has cut down its App Store commission or exempted various services entirely; as was the case with sign-ups to Amazon Prime Video. Also, it recently cut costs for in-app Prime Video rentals and purchases. However, the firm normally just cuts these deals in private and has not extended such benefits to the developers that it does not interact directly with.

Indie game developers, niche app makers, and other members of the iOS ecosystem who are yet to feel the impact of the App Store’s success are pleased with the program. These groups have up to now felt that Apple’s success has not translated to tangible developer benefits in recent years.

The Challenges Apple Faced

Apple has survived a rough year of bad press which mainly focused on its 30% cut of all paid app sales and in-app purchases. Also, the iPhone maker is criticised for the many rules that it has imposed on developers. These rules are imposed before the company allows developers to sell their products in the App Store. Also, rivals and regulators have challenged Apple’s cut and other restrictions.

Apple is also facing several other controversies like the public battle with Basecamp over the developer’s Hey email client; the launch of a European antitrust investigation into Apple Pay and App Store; and an unexpected legal battle with Epic Games over the integration of Epic’s in-app payment options in Fortnite. The iPhone maker is also involved in spats with Microsoft, Facebook, and others; over what the rivals believe are unfair limitations on third-party iOS apps.

WordPress also accused Apple of compelling it to include in-app purchases. But, they have just revolved around the App Store model and Apple’s multiple rules around payment options, commissions, and many other financial elements in-app distribution.

Many app makers and famous firms like Tinder’s Match Group and Spotify have joined hands recently to criticize Apple for exerting monopolistic control over the iOS marketplace. They also accuse Apple of using its intense power to thwart competition and extort unreasonably high fees from all developers.

Progress

The App Store Small Business Program is designed to give app makers relief in the current economic downturn due to the pandemic. But, it is still linked to the past controversies affecting the company. Apple did not reveal the reason behind the launch of the new program.

But, for now, Apple’s relationship with developers is shaky than in the past years. Thus, the new commission reduction might come as a welcomed relief to help repair the relationship between Apple and developers.

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Wanguba Muriuki is a content crafter passionate about putting everything into writing. He is passionate about Blockchain and Traveling. He is also an experienced creative and technical writer. Everything and everyone has a story to tell. What better way to capture the real story than in words.



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eToro Said to Be in Talks With Goldman About Possible $5B IPO: Report

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The crypto trading/investment management platform is also considering the possibility of a merger with a special purpose acquisition company.



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Altcoin Rally Dimming Bitcoin’s Shine, Polkadot Gains 34% in One Week

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Polkadot (DOT) saw daily gains of 22.5% wrapping up an impressive week with an almost 34% rise in its value.

Bitcoin bullish run looks to have come to a halt amidst an altcoin rally which has seen relatively lower coins put up impressive performances in the past few weeks. Bitcoin dominance is gradually fading as many experts believe the biggest digital coin is backing down as some top altcoin are showing strong “moves” or signals. 

Bitcoin hit an all-time high over the weekend, the third time its price has done so in just over 2 months. The price of the biggest digital coin touched $28,400 on December 27, before a lightning drop took it to $27,000 just hours of that incredible feat. 

Bitcoin failed to hold onto the $27,000 mark as its price further dropped to $26,000 a day after and is now testing lower levels centered on $26,000 as immediate support. Reports from crypto exchanges revealed BTC/USD trading at lows of $25,830 during the early hours of December 29. 

While Bitcoin has seen red over a couple of days, some altcoins are putting up impressive numbers, giving off signals of a strong altcoin rally. Despite XRP’s current issues, the altcoin market is showing glimpses of its glory days as some digital coins are poised to see major gains over the next couple of weeks. Ethereum (ETH) is at the forefront of the rally, with its price climbing above $700 for the first time since May 2018. 

Polkadot (DOT) also saw daily gains of 22.5% wrapping up an impressive week with an almost 34% rise in its value. The coin is now the seventh-largest token by market cap. Kusama (KSM), a cousin of Polkadot, also saw its price gain 46% last week, pushing its price from $43.1 to $63. The digital token is currently trading at $56 but experts are adamant a breakout above $65 is possible as the token has rebounded off the 20-day exponential moving average ($50.90)

Speaking on the possibility of a long term altcoin rally, analyst Van de Poppe stated that altcoins are next in line to see greens. He added that the next “impulse wave” on Bitcoin next year should be able to take the market to $40,000 or $50,000, but until then, the possibility of a continuance altcoin rally is very much likely.

Although many factors could be in play with regards to the latest Bitcoin price dip, it’s recent fallout with Ripple’s XRP leads the way. Ripple was hit with a lawsuit from the United States Security and Exchange Commission (SEC) and subsequently suffered drops that left its price in a pit. XRP, the fourth-largest cryptocurrency by market cap, is now trading at $0.20 as news broke that Coinbase, a major US cryptocurrency exchange has decided to suspend its trading from next month.

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Crypto fanatic, writer and researcher. Thinks that Blockchain is second to a digital camera on the list of greatest inventions.



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Taylor Monahan: The Year the Narrative Became the Truth

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The year 2020, as told by the Crypto Believers, will most certainly go down in history as the year the curtain was finally pulled back.

For so long we sounded the alarm about the threat of centralized entities. For so long we warned of the unsustainable monetary policy of the United States Federal Reserve. And then, suddenly, a global pandemic begets “money printer go BRRR” begets endless inaction by those who claim to be our leaders. Finally, those outside our bubble began to question what they once knew.

This post is part of CoinDesk’s 2020 Year in Review – a collection of op-eds, essays and interviews about the year in crypto and beyond. Taylor Monahan is the founder and CEO of MyCrypto, a simple dashboard for managing all your Ethereum-based assets.

There were signs of a new, shared realization as non-believers began to quip, “If we can just print money, I shouldn’t have to pay taxes” and, “This is unsustainable. We’re screwing ourselves.” There were also signs they began to see how much absurdity dominates our lives. Discrimination didn’t end in 1863 or in 1964 or in 2019. We have never had “the lowest Fatality (Mortality) Rate in the World.” The stock market is not the economy. Their truth is not true.

Moreso, the truth seemed to be whatever those in power wanted it to be. Or rather, the truth is whatever we, those not in power, believe it to be. So long as enough people believe it to be true, it is true.

Our new reality manifested in everything from increased anxiety and depression as the world remained in a state of locked-down uncertainty, to debates about masks and potential COVID-19 treatments, to the Black Lives Matter movement coming back with a vengeance. 

One of the least-complex manifestations of the power of shared belief was the curious case of Hertz’s stock price pumping 900% in the weeks following its bankruptcy filing. It left otherwise rational, mature, market-minded adults (and Hertz itself) bewildered. As far as anyone has been able to sort out, after a lifetime of believing The Adults knew what they were doing The Kids realized the truth and took action on the not-so-secret secret that you don’t win the market by betting on the future – you win when you bet on what other people think will happen in the future. The Kids also happen to know, more than any other generation, that technology is the key to changing what other people think.

(Wikimedia)

The Hertz moment

I actually completely missed the Hertz situation when it first made headlines. I’m sure I saw the articles as I doomscrolled through another day of lockdown. But, as the story is so familiar, I didn’t even bother registering it to my memory. Crypto has been pumping and dumping and re-pumping and re-dumping empty shells of coins for years.

Hertz was especially uninteresting as it followed the classic pump-and-dump scheme, like what might be found on bitcointalk.org in 2013. Today’s decentralized finance (DeFi) token schemes are wrapped up in automated market makers, interoperability and yields, often making it hard to discern whether the shared delusions of the players are giving the tokens value, or if the perceived value of the tokens are creating the shared delusion. To complicate things, there is a third, meta layer: The players are aware they are playing a game and can predict the cycle of their shared delusion. The whole thing is a grotesque ouroboros – all simultaneously feeding itself, and feeding off itself, and birthing itself in some eternal, cyclical, scammy mindf**k.

See also: Taylor Monahan – As We Hunger for Viability, Let’s Stay True to Our Values

Well, maybe not “eternal.” The folks who “ape’d into” the DeFi things this summer had such a finite view, usually minutes or hours rather than months or years. It’s hard to grok how any DeFi thing could survive once the heavily subsidized reward period wore off. Especially if two or three or 10 freshly subsidized DeFi things had launched since. Yet they somehow did … sorta.

It’s even harder to understand how this became a dominating force of 2020 considering the intense individualism and selfishness that it both fuel, and is fueled by. We’ve managed to build thousands of “every man for himself” sub-networks on a sprawling, decentralized, cooperative, consensus network. Luckily, or perhaps unluckily if we value our humanity, decentralized consensus networks don’t care about the morality of the things running on it.

And, as much as they continue to fight me on it, I remain convinced that these half-baked farming games are unsustainable in the same way initial coin offerings (ICOs) are unsustainable, in the same way hacked smart contracts are catastrophic, in the same way the money printer cannot go BRRRRRR forever and in the same way the serpent cannot devour itself in perpetuity. 

Better system?

Bitcoin has seemingly solidified its place as an alternative, though still slightly experimental, store of value. I would talk more on this but literally everyone is talking about it and I have nothing original to add. I will admit I was wrong in 2015 and 2016 and 2017 when I said the digital gold narrative will never be more valuable than the digital cash one. Any narrative that becomes truth is more valuable than the narrative that fades from memory.

I do wonder what will ultimately become of our historically most persistent narrative, that we are creating a better world. Have we made real progress on banking the unbanked, unbanking the banked, breaking down borders and removing power from repressive regimes and corrupt cabals?

For me, crypto is a worthwhile endeavor because it can provide a viable alternative to the existing systems. Crypto can give people the gift of choice. And with that choice we can opt into the systems that benefit us and opt out of the ones that oppress us.

I wonder if this system will ever be a ‘better system’ or just ‘a system that better serves me?’

CoinDesk’s Year in Review 2020

Between the diminishing returns on truth, the ever-increasing individualism, and our submissiveness to life’s cycles, I wonder if this system will ever be a “better system” or just “a system that better serves me?”

This is important. In one, we aim to remove the system’s very ability to have a 1%. We attempt to break the cycle of oppression. We create systems to humanize any and all participants and prevent ourselves, the early adopters, the influencers and the Believers, from gaining power on the backs of others.

In the other, we simply shift the power from the oppressors of today to the oppressors of tomorrow. The oppressed devour the oppressors. The oppressors are reborn as the oppressed. The cycle continues. And then, one day, some kids show up and it is the Crypto Believers who this time must shout, “Pay no attention to that man behind the curtain.”





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